Why social networks are crucial for B2B companies

If today the importance of social networks for the B2C sector is no more questionable, this does not hold true for B2B. Social networks don’t always come naturally to B2B companies, especially not those in traditional industries. They don’t see the point of “wasting time” to communicate on these networks and above all they do […]

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Why social networks are essential for business

Till recently I thought social networks were useless; especially for business. I couldn’t understand their popularity, their success. I decided to dig deeper the question: if so many people were interested in it, there might be a reason. I read, watched videos and carefully listened to all tips and precious information on business technics and […]

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Travel to Agile lands

Until recently I did not know what the term Agile meant. Or what it covered. I did not even know it existed. Then I started hearing that term more often. So I decided to look into it. First I wanted to understand where this whole story started. Then why so many people are interested in […]

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Big data or big brother

Today data is all around us. Every day we hear of data. The word Big Data has become an all-encompassing word. We hear all kinds of contradictory statements on that subject. The pros and cons of Big Data: everyone defends their own point of view. But what is it really: Big Data or Big Brother? […]

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Digital transformation: a matter of survival

Today, everybody is talking about digital transformation. This is a true buzzword in the business world. But in fact it is more than that. Digital transformation is not anymore an option: it is truly a matter of survival. “The majority (87%) of companies think that digital transformation is a competitive opportunity…. Fifty-one percent of senior […]

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