In the first part of this SEO/SEA synthesis, we have been through the SEO best practices to improve your website ranking.
But as we have seen, SEO is not enough. To have all chances to be well positioned, you will have to always be up-to-date (as far as digital and technical trends are concerned), you will have to regularly monitor your website not to be surprised and to anticipate the necessary changes but more importantly, you will have to understand and use SEA (Search Engine Advertising)…

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